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CitiFinancial changes name to become OneMain Financial

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Leader photo by T. SCOTT BOATRIGHT The former CitiFinancial Office located at 939 N. Trenton Street in Ruston is now known as OneMain Financial.

Effective July 1, the Citifinancial office located at 939 N. Trenton St. in Ruston officially changed its name to OneMain Financial.

All 1,300 CitiFinancial full-service network branches in the U.S. were officially renamed OneMain Financial.

The company believes the new name will help distinguish the consumer lending arm of Citigroup from other Citi holdings. Company officials say the new name better fits the community lender and better describes the services it provides customers.

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