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Tech banks on bowl to sell Bulldog brand

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“The day of the announcement, we launched an advertising effort with the Alexandria Town Talk, the Monroe News-Star, the Ruston Daily Leader and the Shreveport Times,” Buskirk said. “We are probably a little over 10,000 (tickets) sold, and we think we can have another little push here in the next week.”

The approach within the athletics department, which he calls the “marketing arm” of the university, is about professional business operation, advanced advertising, re-branding and image-building, he said.

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